BavAR[t] is a playful and innovative augmented reality platform that transforms the world into a virtual museum beyond traditional walls.

By gamifying art and culture through an application/game with mechanics similar to those of Pokémon Go, cultural institutions can reach a new audience, valorize their collections, interact, and communicate in a new way with the younger generation, engaging their audience interactively.

BavAR[t] offers a mobile consumer application in the form of a playful game, but also an innovative augmented reality platform for cultural actors, who can then imagine new off-site communication campaigns to increase their visibility.